ART DIRECTION
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ART DIRECTION 〰️
HASSALO ON EIGHTH- PORTLAND, OR
10TH ANNIVERSARY EVENT FOR RESIDENTS AND COMMUNITY | 20K BUDGET | 500 GUESTS
Art Direction, Visual Design, Campaign Direction, Experiential Design, Social Media
The 10th Anniversary meant something special: a 16 foot long Grazing Table and Wine Bar on the 21st floor
Print and digital Campaign
These large custom engraved charcuterie/cutting boards were given as gifts to guests at the entrance
Social media engagement
Photo-op with on-site printing
Live Blues from a Portland Legend, Dan Balmer paired perfectly with the sophisticated spread
EXECUTION
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EXECUTION 〰️
The gift doubled as a practical accessory for the night, although plates were provided, guests loaded up their new grazing board instead
I wanted to keep the visuals stylish but genuine, something people don’t always see. The black, white and silver theme is admittedly cliche, but it made room to showcase the vibrant grazing table, and keep the mood classy.
