ART DIRECTION
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ART DIRECTION 〰️
Concept sketches
Poster + print ads
Digital + social media ads
Social media promo
Welcome Archway. Event brand design is easy to transfer from poster and digital ads to large format, scalable, and experiential design. The cloud assets were added into the full experiential design to play with the rainbow theme. They add some height and nuance to the full finished design.
Full stage design and signage in event space
Animals who don’t mind get dressed up get to participate in a Drag fashion show on stage.
Each adopted animal gets a professional photograph in their snatched accessories for their new fur parent’s to keep as a novelty. The incentives drive up adoption outcomes, and bring focus to Pride month in the most colorful, sparkly manner.
Stickers for event in Pride colors
