ART DIRECTION
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ART DIRECTION 〰️
LLOYD FARMERS MARKET- PORTLAND, OR
Art Direction, Campaign Direction, Visual Design, Wayfaring Design, Social Media, Brand Design
Portland is the City of Roses, and the Rose Festival Parade route runs through the neighborhood, making a rose icon appropriate in the type logo
Printed brochure with Market Map, The trifold is given at the market entrance and dispersed through the neighborhood.
Wayfaring sidewalk decals.
EXECUTION
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EXECUTION 〰️
Logo roughs, Fun fact: the park below this shot is where the market is held. The Lloyd District in Portland’s Eastside is an up and coming urban spot and I wanted to reflect the vintage importance of Lloyd (The Lloyd Center Mall established in the 60’s). Taking a slightly bubbly font and anchoring it with a simple code font gives the timeless urban aesthetic I envisioned. The rose is a flat vector to replace the ‘O’ in Lloyd, and even the brick color is reflective of mid-20th-century.
