FYZICAL THERAPY & BALANCE CENTERS- PORTLAND, OR
Creative Direction, Campaign Direction, Brand Identity, Social Media, Advertising. Case Study at bottom of page.
Marketing collateral for the Balance Program. The brand colors are incorporated into the heads, which are positioned to emulate the feeling of dizziness and vertigo: a spinning, whirling nightmare. The back of the flier gives text information on the repair to the problem: straight lines and an upright focal point.
Front and back view. Doctors are given so many marketing posters, brochures and postcards with wordy CTA’s and the same stock photos of the same smiling couple. I wanted to create something a little different, something that is universal for doctors and patients but did not rely on the old method of advertising a healthcare service with design in the backseat.
Email Newsletter. Email campaigns for a healthcare service are not usually bright and bold, but with Fyzical’s brand guides, it gave freedom to get creative and use the vibrant color palette to create unforgettable graphics. I created many infographics with iconography as seen in the email spread below.
Email design and asset creation for infographics, photo layout, etc
Print Marketing poster. Striking that balance (pun intended) of beautiful design and healthcare professionalism. The stacked stones provide a visual for balance without stock photos of people in a clinic. The simplicity mixed with the bubbles of benefits above the image are straightforward and keep the eye moving.
Magnet designed for patients and physicians, The Fyzical logo is dynamic and the brand colors engage with it’s lines well. The layering of color pops to the logo icon to the type title maximizes the small space on a magnet, while holding a subtle sophistication.
Trifold for doctors and patients: Fyzical’s Heart Health Campaign; Heart illustration in Art Nouvaeu style for classic visual on a modern layout. Here is one of the few times the smiling stock photos are useful, and it fits with the demographic targeted.
Social Media content design
Fyzical Wordpress blog. I wrote the blog for two years covering topics from our Cardiovascular Program to Local Specialty Fitness Centers like Pilates.
