LLOYD FARMERS MARKET- PORTLAND, OR
Creative/Art Direction, Campaign Direction, Visual Design, Wayfaring Design, Social Media, Brand Design.
Case Study at bottom of page.
Logo roughs, Fun fact: the park below this shot is where the market is held. The Lloyd District in Portland’s Eastside is an up and coming urban spot and I wanted to reflect the vintage importance of Lloyd (The Lloyd Center Mall established in the 60’s). Taking a slightly bubbly font and anchoring it with a simple code font gives the timeless urban aesthetic I envisioned. The rose is a flat vector to replace the ‘O’ in Lloyd, and even the brick color is reflective of mid-20th-century.
Portland is the City of Roses, and the Rose Festival Parade route runs through the neighborhood, making a rose icon appropriate in the type logo
The code font trend is a great support for the bold logo and timeless urban look I want. Adding code symbols creates a unique visual pattern that can blend well with the logo and starburst graphics.
Mobile website. Taking inspo from the moodboard and logo, the site reflects the simple and to-the-point visual assets. The photos of food are also rendered to be visually interesting, using a clipping mask and intense halftone pattern over the photos creates this effect that contrasts the flat colors in the logo.
Printed brochure with Market Map, The trifold is given at the market entrance and dispersed through the neighborhood. The Market Map uses the to mark each vendor’s spot in the Gazebo venue. It gives plenty of space to place the food photos.
Wayfaring sidewalk decals. The photographed food with the halftone pattern is a solid base for the logo to lay over. The directory symbols can remain secondary and small in comparison, to give the viewer some autonomy and utilize the food photography on a bigger scale.
