creative direction
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creative direction 〰️
The grid: each artist will have space for the top-liked user photos/GIFs to exist on their page under the title: ‘Artist Sounds Like’
Concept sketch
‘Artist Sounds Like’ titles show each artist’s top user-posted photos and GIFs.
Digital + Social promo
Promo ads do not include the Synesthesia branding, but are kept simple and clean for clarity. A clear definition of the Series name gives Spotify users an idea of the new feature, but doesn’t dive straight into the logistics of the campaign.
Social ads
Print ads substitute motion graphics for hand-drawn, curly lines expanding from eyes and ears to integrate the senses as part of the campaign.
Enough said.
The app must move some menu items to accommodate a new feature, but within the menu, the series can be accessed from the regular menu, the Artist’s page, and user profile. Top liked images will be added to a weekly highlight banner, with the username displayed.
Campaign brand guides using Spotify’s brand colors