CREATIVE DIRECTION + BRAND IDENTITY
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CREATIVE DIRECTION + BRAND IDENTITY 〰️
Slide show replaced static image on homepage with new, targeted photography
Digital + Social ads
Custom illustrated event posters for elevators and lobby - Assets created for posters are cross-utilized on digital platforms
Custom designed Tote bag & reusable dish cloth as a gift for new move-in’s
Drone Video by J. Mason- I hired a videographer to capture the aerial view of this urban superblock for digital ads
Email design
Social media
Resident events at Hassalo on Eighth
Hassalo Quarterly Newsletter Magnets with community contacts as move-in gifts for new residents
Poster design and illustration for quarterly corporate sponsored events at Hassalo
Summer Events
LOBBY PLANTER: The Elwood Building on Hassalo’s property has an earthy vibe, and this large window in the lobby was underutilized. After pitching a planter for the window, it took almost a full year to get installed. Now this space is filled with live Monstera and Pothos plants that will continue to grow in the direct sunlight.
Desktop email design
Mobile email design
Social media posts
Updated, modern yet on-brand service signs for the lobby Espresso machine
A Taste of Lloyd Tasting Menu Party, 2023