CREATIVE DIRECTION
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CREATIVE DIRECTION 〰️
OKTOBERFEST EVENT- portland, or | 15k budget | 450 guests
Creative Direction, Art Direction, Campaign Direction, Experiential Design
Entrance to Oktoberfest- banners and details like hanging foliage create a portal to the world created for the event. The hand-drawn chalkboard A-frame sign shows ‘Gutentag’ on the front for ‘Hello’ and ‘Auf Wiedersehen’ on the back for ‘Goodbye’.
Print and digital campaign. I used my illustration skills to create assets for the promo and graphics for the custom beer steins given as party gifts.
Vector illustrated Banners were fun to create and see come alive in large proportions
Novelty Beer mugs for guests, and an easy way to enjoy the local brewery’s seasonal favorite: Oktoberfest Ale
EXECUTION
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EXECUTION 〰️
Inspo sketches
Vector banner design to hang above each vendor’s station
Social Media engagement
Resident Gift: Custom illustrated pint glass
