CREATIVE DIRECTION
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CREATIVE DIRECTION 〰️
Entrance to Oktoberfest- banners and details like hanging foliage create a portal to the world created for the event. The hand-drawn chalkboard A-frame sign shows ‘Gutentag’ on the front for ‘Hello’ and ‘Auf Wiedersehen’ on the back for ‘Goodbye’.
Inspo sketches
Large scale print backdrop for event photo-op
Print and digital campaign
Social media story posts
Vector illustrated banner backdrops made the event space transform into the Oktoberfest theme
Custom illustrated Beer mugs for guests, and an easy way to enjoy the local brewery’s seasonal favorite: Oktoberfest Ale
Different stations were set up around the lounge perimeter, Pretzel table, Beer glass giveaway, food, drinks, etc.
Every little detail is a way to empathize with guests’ experience. PDX Octobers are chilly, so free handwarmers in the dining space offered extra coziness.
The mountain photo-op was delivered via Polaroids, which also made cute little novelties to take home.
Vector banner design to hang above each vendor’s station.
Food was stationed in the lounge, and allowed guests to flow through each station with ease.