CREATIVE DIRECTION
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CREATIVE DIRECTION 〰️
FYZICAL THERAPY & BALANCE CENTERS- PORTLAND, OR
Creative Direction, Campaign Direction, Brand Identity, Social Media, Advertising
Marketing collateral for the Balance Program. The brand colors are utilized on the subjects, which are positioned to emulate the feeling of dizziness and vertigo: a spinning, whirling nightmare. The back of the flier gives text information on the repair to the problem: straight lines and an upright focal point.
Email Newsletter. Email campaigns for a healthcare service are not usually bright and bold, but with Fyzical’s brand guides, there was space to get colorful.
Magnet designed for patients and physicians,
Trifold for doctors and patients. Heart Health Campaign; Heart illustration in Art Nouvaeu style for classic visual on a modern layout.
Social Media content design
EXECUTION
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EXECUTION 〰️
Doctors are given so many marketing posters, brochures and postcards with wordy CTA’s and the same stock photos. I wanted to create something a little different, something that is universal for doctors and patients but did not rely on the old method of advertising a healthcare service with design in the backseat.
Print Marketing poster
Email design and asset creation for infographics, photo layout, etc
Fyzical Wordpress blog. I wrote the blog for two years covering topics from our Cardiovascular Program to Local Specialty Fitness Centers like Pilates.