CREATIVE DIRECTION + BRAND IDENTITY
〰️
CREATIVE DIRECTION + BRAND IDENTITY 〰️
hassalo on eighth- portland, or
URBAN LUXURY SUPERBLOCK APARTMENT COMMUNITY
Creative Direction, Campaign Direction, Brand Identity, Social Media, UI/UX Design
Slide show replaced static image on homepage with new, targeted photography
Tote bag as a gift for new move-in’s
Drone Video by J. Mason- I hired a videographer to capture the aerial view of this urban superblock for digital ads
Event posters for elevators and lobby - Assets created for posters are cross-utilized on digital platforms
Hassalo Quarterly Newsletter Magnets with community contacts as move-in gifts for new residents
LOBBY PLANTER: The Elwood Building on Hassalo’s property has an earthy vibe, and this large window in the lobby was underutilized. After pitching a planter for the window, it took almost a full year to get installed. Now this space is filled with live Monstera and Pothos plants that will continue to grow in the direct sunlight.
Summer Events
Instagram posts across seasonal events at Hassalo
Earth Day 2024 Poster Event poster in Hassalo’s elevator
Summer Concert Series in the Plaza | Poster illustrated for print and digital advertising
Lobby and amenity space furniture updates
Updated, modern yet on-brand service signs for the lobby Espresso machine
A Taste of Lloyd Tasting Menu Party, 2023