CREATIVE DIRECTION + BRAND IDENTITY
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CREATIVE DIRECTION + BRAND IDENTITY 〰️
hassalo on eighth- portland, or
URBAN LUXURY SUPERBLOCK APARTMENT COMMUNITY
Creative Direction, Campaign Direction, Brand Identity, Social Media, UI/UX Design
Slide show replaced static image on homepage with new, targeted photography
Drone Video by J. Mason- I hired a videographer to capture the aerial view of this urban superblock for digital ads
Event posters for elevators and lobby - Assets created for posters are cross-utilized on digital platforms
Hassalo events
UX mobile website mapping
Hassalo Wordpress Blog- I initiated the Blog for SEO and web reach, but its a great way to promote the Lloyd Eco-District Certification
Hassalo Quarterly Newsletter Magnets with community contacts as move-in gifts for new residents
LOBBY PLANTER: The Elwood Building on Hassalo’s property has an earthy vibe, and this large window in the lobby was underutilized. After pitching a planter for the window, it took almost a full year to get installed. Now this space is filled with live Monstera and Pothos plants that will continue to grow in the direct sunlight.
EXECUTION
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EXECUTION 〰️
The original brand graphics were not saved from the W + K brand guides, which meant I needed to create them myself from scratch. As an Adobe Illustrator pro, I duplicated the patterns and assets from the guide and utilized them in Hassalo’s advertising.
UX/UI floorplan page layout
Summer Events
Instagram posts across seasonal events at Hassalo
Earth Day 2024 Poster Event poster in Hassalo’s elevator
Summer Concert Series in the Plaza | Poster illustrated for print and digital advertising
Lobby and amenity space furniture updates
Updated, modern yet on-brand service signs for the lobby Espresso machine
Hassalo events
A Taste of Lloyd Tasting Menu Party, 2023