hassalo on eighth- portland, or
Creative Direction, Campaign Direction, Brand Identity, Social Media, Advertising, UI/UX Design. Case Study at bottom of page.
BRAND IDENTITY
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BRAND IDENTITY 〰️
Original Brand Style Guide from Wieden + Kennedy
Email Newsletter desktop. The original brand graphics were not saved from the W + K brand guides, which meant I needed to create them myself from scratch. As an Adobe Illustrator pro, I duplicated the patterns and assets from the guide and utilized them in Hassalo’s advertising, like here on email campaigns.
Email Newsletter mobile. Patterns are used as headers and footers on Hassalo’s email templates in order to focus on the visual content within the email like photos and text. These assets can also be used when creating infographics like above ‘Lloyd is Growing’.
Hassalo Quarterly Newsletter Magnets with community contacts as move-in gifts for new residents
Drone Video by J. Mason- I hired a videographer to capture the aerial view of this urban superblock for digital ads
Slide show replaced static image with new, targeted photography
sOCIAL MEDIA CONTENT
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sOCIAL MEDIA CONTENT 〰️
Content from the Cool-Off Party 2024. Authentic event content is important to convey the bright and engaging community, something that can’t be bought.
Instagram posts across seasonal events at Hassalo
pRINT DESIGN
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pRINT DESIGN 〰️
Earth Day 2024 Poster Event poster in Hassalo’s elevator
Summer Concert Series in the Plaza | Poster illustrated for print and digital advertising
Illustrative assets created for Hassalo’s events and posters
Event posters for elevators and lobby - Assets created for posters are cross-utilized on digital platforms
brand standards
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brand standards 〰️
Hassalo Wordpress Blog. I initiated the blog to increase SEO and Google rankings. I have a monthly non-AI written post schedule, where I form a post related to the community like construction plans for new attractions, or the extensive reach of our light rail train.
LOBBY PLANTER: The Elwood Building on Hassalo’s property has an earthy vibe, and this large window in the lobby was underutilized. After pitching a planter for the window, it took almost a full year to get installed. Now this space is filled with live Monstera and Pothos plants that will continue to grow in the direct sunlight.
Lobby and amenity space furniture updates
Updated, modern yet on-brand service signs for the lobby Espresso machine
EVENTS
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EVENTS 〰️
Oktoberfest event for Hassalo’s 9th Anniversary Party
A Taste of Lloyd Tasting Menu Party, 2023
