hassalo on eighth- portland, or
Creative Direction, Campaign Direction, Brand Identity, Social Media, Advertising, UI/UX Design. Case Study at bottom of page.
BRAND IDENTITY
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BRAND IDENTITY 〰️
Email Newsletter desktop
Email Newsletter mobile
Hassalo Quarterly Newsletter Magnets with community contacts as move-in gifts for new residents
Drone Video by J. Mason- I hired a videographer to capture the aerial view of this urban superblock for digital ads.
Slide show replaced static image with new, targeted photography
sOCIAL MEDIA CONTENT
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sOCIAL MEDIA CONTENT 〰️
Content from the Cool-Off Party 2024
Instagram posts across seasonal events at Hassalo
pRINT DESIGN
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pRINT DESIGN 〰️
Earth Day 2024 Poster Event poster in Hassalo’s elevator
Summer Concert Series in the Plaza | Poster illustrated for print and digital advertising.
Illustrative assets created for Hassalo’s events and posters.
Event posters for elevators and lobby - Assets created for posters are cross-utilized on digital platforms
brand standards
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brand standards 〰️
Hassalo Wordpress Blog
LOBBY PLANTER: The Elwood Building on Hassalo’s property has an earthy vibe, and this large window in the lobby was underutilized. After pitching a planter for the window, it took almost a full year to get installed. Now this space is filled with live Monstera and Pothos plants that will continue to grow in the direct sunlight.
Lobby and amenity space furniture updates
Updated, modern yet on-brand service signs for the lobby Espresso machine
EVENTS
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EVENTS 〰️
Oktoberfest event for Hassalo’s 9th Anniversary Party
A Taste of Lloyd Tasting Menu Party, 2023
