WEBSITE RE-DESIGN PROPOSAL | PHASE II| PRESENTATION PITCH DECK

Project Overview

Client: Hassalo on Eighth| AAT Stakeholders + CEO

Tools: Figma, Photoshop
Focus Areas: Branding, Website UI/UX, Digital Marketing Strategy, Brand Identity

Hassalo on Eighth is a luxury urban apartment community in NE Portland. Coming close to a decade in operation, the brand needs a refresh online. The current website is functional but not quite within the brand guidelines, and dated. The proposal for a total web re-design must convey the benefit v. cost (price decks redacted for stakeholder privacy) and how much an investment toward our most vital asset will increase leads and leases. While cost is not broken down visually here, the current state of competitor’s sites, design examples, and demographics are represented. Pitched at a private investment meeting with stakeholders, the proposal was approved and is prioritizing the change for the 2026 budget.