ECOMMERCE CAMPAIGN
Project Overview
Client: Being Skincare (a local Portland Brand)
Tools: Adobe Illustrator, Photoshop, Figma
Focus Areas: Brand Design, Package Design
Small organic skincare brand Being is going back to the basics. All natural ingredients packaged in a mix n’ match way that makes the brand familiar and collectable. Leaning heavy on the natural ingredients, the twelve products are divided equally by element: Earth, Air, Fire, and Water.
The Challenge
How can Being stand out among the large skincare market, especially promoting organic, natural ingredients? Simplicity is the natural solution here for my process. A clinical code font to enforce more product trust and a beautiful, simple logo to accompany the information.
Key Issues Identified:
Standing out among skincare market
Express Brand ethos
Embrace element categorization
The strategy
Classic and simple visuals with an interesting type combo. Body text is abundant in skincare and a code font will do nicely to get the information across without detracting from style. The title font pairs well with code type and doesn’t clash with the Being logo. Colors are earthy and saturated. Line work and motion graphics appeal to the Shopify page and socials while the static labels look sleek and refined on the complete package. Within the digital space for Being’s sales, like the Shopify page are simple as well, but add some more color and visual definition like the element gradient on the homepage.
Shopify Page Below:
The IMPACT
Organic skincare is nothing new, but making a product that has so many organic credentials out of a small company is an effort in itself, but making it look good is just as important. Being’s recognizable circular/diamond logo icon and type combinations are timeless but trendy.
