SOCIAL MEDIA DESIGN- CONTENT CREATION
Crafting a social media presence for a brand is something I take very seriously. Not only to hold clear brand standards, but creating new, on-brand content is the key to business’ success in the digital world. Visual standards are priority behind engagement. Hashtags, sponsored posts and tagging people, places and business is huge in expanding the brand’s network. Short but to-the-point captions give users a consistent experience when visiting profiles, knowing they won’t be bombarded with lots of wordy CTA’s and AI generated copy/images.
My social media approach for brands is as follows:
Authenticity over everything else
Adhering to brand guides and voice
Customized content for campaigns
Uphold brand voice in engaging captions
FOOD + BEV: The Freckled Peach, PORTLAND, or
Social content + campaigns for The Freckled Peach Waffle Truck
LIFESTYLE + REAL ESTATE: HASSALO ON EIGHTH, PORTLAND, OR
Social media content for current role as Brand Manager at Hassalo on Eighth. IG handle: homesweethassalo
