STICKER COLLECTION: MENU ITEMS
Client: The Freckled Peach
4"X4”
Overview: The Freckled Peach is a food cart serving sweet and savory waffles. To generate buzz about the business and get some branding out into the world, a sticker collection was born. Each sticker is one of the main menu items, personified. Sketches of initial brainstorming (shown below) allude to the type of person each menu item represents. For instance, the Fluffer Nutter is a kid’s dream: Nutella, Peanut Butter, sliced Banannas, and Whipped Cream, so the character is a little girl with pigtails. Each sticker has the menu item’s name across the top in the logo’s curvy typeface, all hand-rendered.
Behind each character is the dish’s star ingredient, except for the ‘Millennial’, who’s background is inspired by the food cart’s popular floral mural
Other stickers I’ve created for The Freckled Peach.