BRAND IDENTITY
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BRAND IDENTITY 〰️
THE LOVEPOST- EDITORIAL PUBLICATION
Vector Logo Design, Type Design, Brand Design, Brand Identity System + Guide
New type version of logo
Original Logo- redesign includes the same brand color and heart shape for the icon.
After review, we landed on the braided river as inspo. Braided rivers are symbolic of unity and human progress, The Lovepost’s brand ethos.
Digital Roughs focused on braided river lines
Final Logo mark and typeface
EXECUTION
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EXECUTION 〰️
INITIAL THUMBNAILS
INITIAL THUMBNAILS
