THE LOVEPOST
Logo Design, Type Design, Brand Design. Case Study at bottom of page.
original logo:
INITIAL THUMBNAILS
INITIAL THUMBNAILS
Through the logo process, the Editor came up with the idea to incorporate the braided river into the logo mark. Braided rivers are symbolic of unity and human progress, The Lovepost’s brand ethos.
Braided River Sketches:
Braided River Roughs:
Final Logo mark and typeface
