FYZICAL THERAPY & BALANCE CENTERS- PORTLAND, OR

Creative Direction, Campaign Direction, Brand Identity, Social Media, Advertising

Fyzical Therapy & Balance Centers are a state-of-the-art Physical Therapy franchise across the U.S. Their claim to fame is their renowned balance program, assisting folks post-surgery or injury in the most comprehensive balance targeted training available through insurance. Here, the brand would be taking over for a privately owned P.T practice with multiple locations in the Portland and surrounding areas. 

The Problem: Pulling off a full re-brand of a well-known private practice into the new national chain of Fyzical while ensuring our patients understood they’d still have the same providers. Another struggle would be the process of fleshing out a full re-brand in print and digital materials. From there, ensuring that the signage, website, social media and all practice forms reflect the brand change. 

The Solution: Attention to detail made the process of transitioning brands almost painless; from creating a new social media and online presence with Fyical’s brand guides to swapping large scale signage in front of each clinic. In order to roll out the new brand, each clinic location held an Open House for the community to come and try out the new balance equipment. Within six months, doctor referrals increased 58% and patient retention stayed consistent.